The first shop outside Spain was opened in 1985 in Porto, in Portugal.
In 1989, the company entered the United States, and then France in 1990. During the 1990s, Zara expanded to Mexico (1992) and Greece, Belgium and Sweden (1993) & ...
In September 2010, Zara launched its online boutique. The website began in Jordan. In November of that same year, Zara Online extended its service to five more countries: Austria, Ireland, the Netherlands, Belgium and Luxembourg. Online stores began operating in the United States in 2011, Russia and Canada in 2013, Mexico in 2014, South Korea in 2014, Romania in 2016, India in 2017, Brazil in 2019 and Peru in 2020.
In 2015, Zara was ranked #30 on Interbrand's list of best global brands.
In 2019, Zara updated their logo. It was designed by the French agency Baron & Baron.
In 2019, the global fashion business Journal MDS stated that while the textile commerce of the world had gone down by 2.38%, Zara's had risen 2.17%.
In 2019, Chief Executive Persson said the brand is waiting for more acceptable global rent levels to continue its expansion. In Europe, the brand planned to cut the number of retail locations beginning in 2020
1985 / 2022
Zara was started by Amancio Ortega in 1975. His first shop was in central A Coruña, in Galicia, Spain – where the company is still based. He initially called it Zorba after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read "Zara". It is believed the extra a came from an additional set of letters that had been made for the company. It sold low-priced lookalike products of popular, higher-end clothing fashions. He opened more shops in Spain. During the 1980s, he changed the design, manufacturing, and distribution process to reduce lead times and react more quickly to new trends – what he called "instant fashions" – using information technology and groups of designers rather than individuals.